Nowadays we hear more and more about the shop local trend. This represents the act of everyday consumers, making the decision to buy
items from a local business, to spend the money locally, to eat in local restaurants and to enjoy the original places near them.
Even though a mobile app works much like a mobile website, a mobile app offers businesses the advantage of having their own corner on a
client's device. Due to the fact that users need to download and install the app, businesses have more control over their presence on
a device than they would with a mobile website.
For most small businesses, a mobile app is a wonderful opportunity to connect with customers and open new marketing channels. However
it comes specifically to hair salons and barbershops, mobile apps offer many considerable features to boost business cost-effectively.
Apple has taken repeatedly a strong stance on privacy protection, especially when it comes to their flagship product, the iPhone.
While, undoubtedly, a lot of effort has gone into making it more secure, a lot still hinges on how conscious is the user of the
dangers posed by some combinations of enabled settings on the iPhone.
After Alphatech introduced the white label app program, we discovered one of thesegrowth-related inconveniences: more gets actually
published but you cannot brag about it, since white label apps (by definition) do not mention the app developer.
Mobile devices are often presented as a miniaturized desktop or laptop computers. The next step of the evolution. Why? Because a mobile
tablet - in addition to everything your desktop of laptop has - is also packed with sensors provide a lot of inputs a
clever developer can use
to create new services or products.
Waiting is rarely pleasant. Especially when your livelihood depends on customers finding you during Supercon, i.e. in the midst of an
area the size of a football field literally packed with visitors and other exhibitors.
Voice search is a trending topic, often resurrected by the news released by the 'Frightful five': Google, Apple, Facebook, Amazon and
Microsoft. Each of these
has designs to create the voice interface of the future: Google Ok, Siri, Cortana, Facebook M or Amazon Echo.
Ok, so you look at the picture above and don’t get it: what is the connection? The composite picture is inspired by a recent Washington
Post article by Katherine
Arcement entitled 'The hottest trend in Web design is making intentionally ugly, difficult sites'.
We do wonder sometimes if we shouldn’t open a haute couture phone case manufacturing line. From what we saw out there (i.e. on the wild
wide net) we simply couldn’t get wrong no matter how wacky our ideas are.
Several days ago, Scott Gerber - one of the founders of Young Entrepreneur Council (YEC), posted on thenextweb.com a list of nine
(short) opinions on
what would constitute a proper business 'disruptor' for the next period.
Deloitte’s reports are worth reading and keeping track of. The recent 2015 Global Mobile Consumer Survey is a case in point; covering 6
continents, 31 countries, and nearly 50,000 respondents, it’s data should allow some solid ground on mobile trends.
Let’s clarify something from the very beginning: this blog is not about pretzels, it’s about being smart about your customers. From the
image above you can see how the app - Pretzel Perks - made by Auntie Anne’s is all about rewarding loyalty.
Time is, of course, money; everyone is familiar with this meme. The latest incarnation of which is the new frontline of fast opening
pages opened by Facebook in May 2015 with its announcement of Instant Articles.
Do you have your wallet with you? It might sound stupid to ask, but let’s ask anyway: why do you carry it? You may answer by listing
its contents: money, credit cards, loyalty cards, club cards, a family photo or two, business cards, etc., making it quite
uncomfortable to carry all that in dispersed through your pockets.
Did you know that treasure hunts are an extremely effective way of engaging your customers? Far from being a last minute craze
concocted by mobile app developers, there are serious business opportunities related to scavenger or treasure hunts.
No doubt, you are wondering: What on earth is this blog post title supposed to mean?! Briefly, it is a way of saying that customer
interface seems to be that thing which separates two fundamentally different realities.
Opened in January 2015, CycleWard is Fort Lauderdale’s premier new indoor cycling studio that puts an innovative spin on cycling and
reinvents exercise with a high-energy atmosphere and jam-packed schedule of classes that shape and inspire the mind, body and soul.
A lot of SMBs hear about mobile first and even speak about it. Few actually grasp the idea fully. Not because it is a complicated idea;
far from it. But because it is rarely boiled down to its essence: mobile first is a shift in perception.
Suppose you face the following situation: you are a small business that has at the moment 50 customers. A marketing agency has a strategy
that can gain each month you 100 new customers but they tell you that you will lose 50 of your customers within the same month.
You are a business owner: you come up with a business idea. And then you made it work. It does prove you have good instincts - at least
for the niche you are operating in - and it does mean you understood your customers.
News feeds are replete with mobile-related stories. For instance, you may have heard of recent news MobileFirst for iOS churning apps
designed to improve productivity in the healthcare, airline and insurance industries, as well as on the factory floor.
In all fairness this is perhaps not news for you; you may have suspected it all along if are a moderately active user of smartphones.
The more apps you have on your phone the faster the battery seems to demand your attention.
Strong language, isn’t it? What would make you, the reader, classify and app into this "exclusive" category? For us, anything that is
not bringing value to a customer is expensive by default. The Alphatech way is about utility and price transparency.
Mobile-friendly is no longer an option but a necessity. Google’s announcement that they intend to expand their use of
mobile-friendliness as a ranking signal is the logical outcome of the increase we’ve witnessed in the mobile search segment.
The retail industry is undergoing a paradigm shift: more and more customers rely on the online to shop. According to a recent post by
Bill Siwicki from InternetRetailer.com, fully 47% of online retail traffic and 33% of online retail orders stemmed from smartphones
and tablets in last quarter of 2014.
The enclosed infographic clearly identifies the importance of having a loyalty program in the current business culture, reviews things
that make a loyalty program efficient and valuable, acknowledges the main challenges to building a good loyalty program and show how
our Mobile App offers undeniable competitive advantages in this context.
One of the major discussions at the moment in regard to mobile apps gravitates around push notifications. Push notifications can be
incredibly useful. In fact, the old ideas about ad placement in a mobile environment would probably die out because there is simply
too little page space available for ads.
Are you still dreaming about having your own app? STOP dreaming and START doing it! AlphaTech is a DIY platform for mobile application
development that will help you launch your own app in as fast as 30 minutes! No coding skills are needed!
Mobile users (those using mobile devices such as tablets and smartphones) are surely taking over the consumer setting. Statistics show
that more than 50% of mobile users check their smartphone right after waking up.
AlphaAccess is an integrated Visitor/Resident Access Management Solution. We discuss with Guy Kennett about what gave him the idea to
create it, what is it good for and what are AlphaPortal plans with this versatile product.