The enclosed infographic clearly identifies the importance of having a loyalty program in the current business culture, reviews things that make a loyalty program efficient and valuable, acknowledges the main challenges to building a good loyalty program and show how our Mobile App offers undeniable competitive advantages in this context.
Loyalty programs are becoming a mandatory feature of a modern business, according to the Experian Data Quality White Paper from November 2014
- 91% of US companies have loyalty program or a customer engagement program
However not all loyalty programs are equal in terms of efficiency
- 81% face challenges related to those programs
- Between 37% and 48% of companies do not track vital measures of loyalty success
- 26% do not calculate return of investment from loyalty programs
When loyalty programs are well implemented the advantages are obvious:
- 75% of companies report a return of investment from loyalty programs
- 46% of enrolled loyalty customers engage with marketing content
- the lifetime customer average value is $1,803
Loyalty programs can be significantly empowered by adding a referral mechanism:
- 83% of consumers are willing to refer after a positive experience, yet only 29% actually do (via Texas Tech)
- People are 4 times more likely to buy when referred by a friend (via Nielsen)
- Non-cash incentives are 24% more effective at boosting performance than cash incentives (via University of Chicago)
Top 3 challenges to overcome when building a successful loyalty program:
- 22% report that not enough customers sign up
- 25% report poor contact data quality
- 23% report that maintaining a loyalty program is too expensive
How do we address these problems?
- Alphatech Mobile Apps responds to a growing business demand: we provide an electronic loyalty program that can be tailored to the business’s specific needs
- Alphatech Mobile Apps collects and tracks customer-related data: we capture the time and date when the customer checked in, as well as the name and E-Mail address of that customer, and other information if required by the business
- Alphatech Mobile Apps offers a loyalty card module at a highly competitive price: the difference between Standard and Premium packages can be as low as $60 and includes a fully fledged loyalty card, event management, unlimited push notifications, etc
- Alphatech Mobile Apps offers an innovative and unique referral mechanism: we have built a program that allows the loyal customer to select from their contact list friends that they would like to refer to the business via E-Mail. The friend receives an invitation and voucher to visit the business and the referring friend receives a reward as well once the new client has visited the business.